During an interview the media, Snoop Dogg, who has recently been named the Creative Chairman of EMI's Priority Records, discussed how he stays up on the current trends, the biggest enemy he has run across so far, retirement, and upcoming collaborations.
When it comes to his uncanny ability to stay relevant in a forever changing industry, the West Coast rapper credits his children.
"Well, I'm thankful I've got kids first of all. I've got some hip kids. They listen to everything from Joss Stone, Miley Cyrus, Taylor Swift," says Snoop.
"So, with the hip kids at home, I tend to want to stay in contact with them and find out what gets them going, then I want to figure out how I can get on their iPods, and what I have to do to stay relevant. Then, I've got my football league. I've got over 5,000 kids in my league, and they're always dancin' and rockin' out to new music, letting me know what's hip and hot."
Having run across his fair share of unfriendly faces in the past, Snoop says his biggest enemy to date is death.
"Because he's still waiting on me," explained the 38-year old rapper with a smile, and those who are waiting on him to leave the spotlight shouldn't hold their breath. "I never contemplate retirement. Musicians shouldn't retire. Look at B.B. King. I will do music till the day I die!"
Snoop just released his tenth studio album Malice N Wonderland on December 8th, but is already working on upcoming collaborations, namely with Anita Baker who recently contacted the rapper for a feature. He would also love to work with Mick Jagger "because the b*tches [would] love it."
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